Pigybak
Cleveland, OH
Pigybak is a neighborhood-powered platform that helps homeowners find, compare, and book trusted local contractors. The app turns real neighbor referrals and public ratings into an easy way to discover small crews who consistently show up, communicate well, and do quality work. By coordinating projects across nearby homes, Pigybak helps reduce crew travel time, lower costs, and keep more dollars within the community. The platform supports a wide range of home and yard services, from lawn care and pressure washing to roof tune-ups and seasonal cleanups. Rooted in community, Pigybak’s mission is to strengthen neighborhoods by connecting homeowners with reliable pros and helping small businesses thrive.
Weekly Email Marketing Assets
I managed Pigybak’s weekly email marketing using Mailchimp, producing consistent, branded campaigns that aligned with each week’s theme. I designed all accompanying graphics to create a cohesive visual experience and strengthen audience engagement. By curating compelling articles, selecting colorful imagery, and crafting witty subject lines, I improved overall email performance. These efforts increased our open rate by 5% and boosted click‑through rates by 11%. This work strengthened Pigybak’s communication strategy and helped grow our relationship with homeowners and contractors.
Pigybak Pick Contractor Badge
I worked on Pigybak’s contractor‑growth initiative by researching top professionals and developing targeted outreach campaigns. To boost credibility and sign‑ups, I designed “Pigybak Approved” website badges modeled after Angi’s List trust markers. This project helped expand Pigybak’s contractor database and strengthened the platform’s brand recognition.
Instagram Posts
I was able to increase our instagram views and engagement by 150 people. You can view more examples of posts on Pigybak’s Instagram: https://www.instagram.com/pigybak/?hl=en
Social Media Series
I created new templates for our social media series Block Talk and Texts From Your. The new templates increased engagement by 50-100 views across instagram, tiktok and youtube shorts.