UO Coffee Outlets - Eugene, OR
Cafe Catering Stickers
While working at a university coffee shop, I led a branding project to create custom packaging stickers that would thank customers and reinforce brand recognition. My first concept, a single duck footprint, playfully referenced the University of Oregon’s mascot. Based on feedback, I evolved the design into a trail of footprints, symbolizing the journey from café to customer. The project later expanded into a collaboration with the university’s central marketing team, where I refined the design within strict brand guidelines, incorporating trademarked fonts, colors, and logos. This project strengthened my skills in concept development, brand compliance, and cross-team collaboration.
Cafe Welcome Sign
I was commissioned to design a welcome sign for one of the campus cafés, with the goal of creating a warm and inviting first impression for visitors. My concept centered on illustrating the experience the café offers; ordering a fresh, delicious cup of coffee and settling into a cozy, quiet corner to study or unwind.
Through a combination of friendly typography, rich coffee-inspired tones, and comforting imagery, I aimed to visually capture both the energy and calm the space provides. The design not only welcomes students and faculty but also conveys the café as a destination for connection, focus, and relaxation
